Today's generation are products of both ideals and each find support through popular media. The "thin ideal" has been perpetuated since the invention of broadcast cable, capturing women as a precious commodity, Hollywood generalized on "types" of beauty. Advertising campaigns such as, Dove, have opened their eyes to the "common" female, spending billions on print campaigns celebrating the "girl next store's figure" and the "full figured model". But even though there has been a sudden uprise of this counter-culture, even those women who once embraced the ideal of "bigger is better" have fallen off the train. Such activists as the popular comedian, Mo'nique, have slimmed down. The idea of "big and beautiful" has run it course and the successor is health.
Unfortunately, I feel as if women will always be in plight, not saying theres less of these issues amongst our counterparts; but as long as the media perceives beauty as tangible then the intangible and frankly important qualities comprising a person will never be valued.