Tuesday, October 19, 2010

Which Companies Are Buying into Organic?-Animation

This animation was in the yogurt presentation given by Megan and myself. It shows how in the past ten years large multinational companies have been buying up small scale organics, but letting these companies keep their names. This gives consumer the idea that they are supporting small scale organics when most of the profits are going to the larger companies. Some examples are how Stonyfield is primarily controlled by Dannon, and Odwalla is now owned by Coca-Cola.

The animation is here:

http://www.msu.edu/~howardp/OrganicIndustry.mov


In the animation the small green dots are organic companies, the large yellow circles are multinationals, and the blue dots are strategic alliances.

The animation is originally from this site: https://www.msu.edu/~howardp/organicindustry.html

which also has several useful pictures to show what companies own what.




1 comment:

  1. This is kind of off topic to this post, but with regard to your Stonyfield and their practices: I think that a lot of people buy their yogurt in particular since it makes them feel like they're buying something organic which is better for the environment and almost "small scale" and sustainable. Now that they're part of Dannon, do you think this is possible?

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